Jernej Smisl

Managing Director, Agencija Pristop, Slovenia

With a wealth of experience in both sports and corporate communications, Jernej Smisl understands the importance of corporate consulting in the sports business. He believes that a sportsman’s mentality will yield the best results in the corporate consulting field. In his current role as the CEO of Pristop, the largest marketing and PR agency in Slovenia, he is honing his leadership skills and deepening his understanding of various aspects of communication. Jernej is a proven strategist, adept at crafting a narrative and confidently navigating complex issues. Jernej’s completion of an Executive Master’s in Sport Governance and a Strategic Marketing Executive program at the Said Business School at the University of Oxford is a testament to his commitment to continuous learning. This commitment, coupled with his strategic insights, reassures that he is always ready to adapt and grow professionally.

As a former Chief Marketing Officer at VIDAA (Hisense Group) and the Head of Strategic Marketing and Corporate Communication at a major Slovenian bank Nove KBM, Jernej has not only demonstrated his ability to spearhead high-stake projects, but also his skill in forging strong relationships with stakeholders. His experience as the Corporate Affairs Director at Heineken further underlines his proficiency in managing corporate relationships and ensuring efficient communication across all levels of an organization. He has successfully merged his corporate consulting path with leadership roles in important Slovenian sports clubs. As an ex-member of the boards of Directors of FC Maribor and ex-president of Handball Club Celje Pivovarna Laško (former European Champions) he proves that accepting a challenge is his favourite way of spending his free time.