Nicolas Decker is Head of Content for the BSTN Store. Founded in 2013 in Munich, BSTN steadily built up its reach and reputation and became one of the most recognized premium sportswear retailers in Europe. BSTN prides itself in being spotted on global A-listers without having spent a single marketing Euro on product placement, furthermore underlining the authenticity of our premium sports concept. Since entering the company in late 2016, Nicolas started to build the foundation for BSTN’s performance marketing and bridged the gap between generating the biggest buzz through media partners like HYPEBEAST, HIGHSNOBIETY and SNEAKERNEWS & having a unique approach to creating content. Before joining BSTN Store, he worked for one of the biggest media publishers HUBERT BURDA MEDIA in Germany.