Rush Sawhney

Director, Social Media, CBS

Rushil Sawhney is an accomplished social media director with nine years of experience in digital media. Starting in live sports production, Rushil quickly expanded his expertise to understanding both linear and digital platforms.

His work at the 2012 London Olympics, Sky Sports and Bleacher Report Football has given Rushil an exceptional grasp of sports media dynamics and he has provided coverage for prestigious events such as the FIFA World Cup final, Super Bowl, NBA finals, and ATP World Tour Finals.

As the leader of CBS Sports’ soccer social team, Rushil achieved remarkable milestones, growing their accounts from 60K to 4 million cross-platform followers in less than three years. His strategic vision, innovative approach, and eye for creating engaging content has garnered widespread acclaim.

Beyond professional achievements, Rushil is passionate about storytelling and audience connection. He possesses an innate talent for developing audiences and driving growth through impactful organic content.

Rushil remains committed to staying at the forefront of social media strategy, pushing boundaries and delivering unparalleled results through captivating narratives, innovative campaigns, and emerging technologies.