Athletes Owning Their Brands

The Edelman Way

The era when the world’s most famous athletes were just employees of the team that held their contract is long gone. With superstars holding more power than ever and diversifying into various business fields of interest, the question arises: what does it take for a star athlete to build and control a successful brand? Three-time Super Bowl champion Julian Edelman and his team of content creators share their insights into brand-building and the ongoing revolutionary influence of superstar athletes.

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Friday

10.06.2022.

4:30pm
- 5:30pm