When it comes to fans all around the world nothing engenders such vicarious identification quite like sports. Whether it be their favorite team or one of the superstar athletes that they may idolize, levels of their passion and involvement are sky-high. With sports marketing and world media being so intertwined and interdependent what is the best way to responsibly leverage the popularity and attention of sports to everyone’s satisfaction? This topic and many others are something we will hear more about from our duo of recognized international experts: Sasha Savic, CEO of MediaCom, and Ray Lewis, Super Bowl MVP and Under Armor pioneer.
Engage & Empower
The Magic of Sports Marketing