Underdogs

The Heart of Sports

The underdog story is one of the most popular in sports. But how does a so-called “minor sport” gain traction in a sports media landscape increasingly dominated by the big dogs of world football, the NBA, and the NFL? With just a fraction of the budget, how does “Freestyle Football” or table tennis gain a place at any table – let alone the really big one? Here, we find out what are the key steps and creative methods they are using to make some noise and shift the world’s attention in their direction.

PARTICIPANTS:
MODERATOR:

Saturday

11.06.2022.

3:30pm
- 4:15pm