Matteo Zuretti

Matteo Zuretti is the Chief International Relations and Marketing for the NBPA, the union representing all 450 NBA Players. He provides strategic leadership and vision to develop the organization’s cross-functional strategy that drives the NBPA global expansion. In his role, he has designed scalable initiatives that respond to players’ needs, serve current partnerships, and create new business opportunities in strategic international markets. He started the NBPA international department, working to guarantee international players’ representation and inclusion inside the organization while advocating for athletes’ rights at the global level, nurturing strategic relationships with international sports and public sector organizations. Before joining the NBPA, he worked as an agent representing talent from twenty different countries in contract and marketing negotiations across global basketball markets. A committed listener, he leverages cultural agility to thrive in multicultural environments. He is often a guest speaker at sports business-related masters held in international universities and at global sports industry events.